Privacy Policy
Updated Date: August 20, 2026
Introduction
Premier Sperm Donors, LLC d/b/a Premier Sperm Bank ("Premier," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website https://www.premierspermbank.com and use our services.
Notice at Collection
At or before the time personal information is collected, this Privacy Policy describes the categories of personal information we collect, the purposes for collection and use, and your privacy rights. We do not use personal information for materially different purposes without providing any required additional notice.
For California-specific disclosures, the categories described in this policy reflect our practices in the preceding 12 months (or, where a practice was introduced more recently, since its implementation).
Fertility and reproductive consumer health data is also covered by our standalone Consumer Health Data Privacy Policy.
Information We Collect
We collect categories of information such as:
- Personal Information: Your name, address, phone number, email, date of birth, and other information you provide when registering, subscribing to updates, purchasing, or interacting with our services.
- Sensitive Personal Information: Account login credentials; limited verification or compliance information you provide for service purposes (for example, the last four digits of a Social Security number); and fertility- or treatment-related information you provide in connection with account setup, checkout, clinic delivery, or signed authorizations.
- Usage Data: Information about your interaction with our website, including your IP address, browser type, operating system, pages visited, and time spent.
- Online Identifiers and Technical Data: Cookie identifiers, browser/device identifiers, anonymous and session identifiers, page paths, referrer and landing page data, and ad attribution parameters (for example, UTM tags and click IDs).
- Product Analytics Data: If you grant analytics consent, we may collect limited product-usage data to understand site usability. Our analytics tools are configured to hide form entries and sensitive details before data leaves your browser.
- Commercial and Service Information: Records of products viewed, saved preferences or favorites, cart and checkout activity, purchase history, shipping or storage selections, clinic delivery details, and signed agreements or authorizations related to our services.
- Communications and Marketing Data: Phone, text, and email communications; customer service interactions; newsletter signup status; marketing and email preferences; opt-out or suppression status; and message delivery and engagement data such as deliveries, opens, clicks, bounces, or suppressions where available.
- Geolocation Data: Approximate location data such as country and state-region derived from network and infrastructure data.
- Cookies and Tracking Technologies: We use cookies and similar tools to operate the site and improve your experience. See our Cookie Policy for details.
Sources of Information
We collect personal information from:
- Information you provide directly to us.
- Your device/browser when you use our site, including through cookies, scripts, and similar technologies.
- Service providers that support authentication, payments, fulfillment, customer support, customer relationship management, communications delivery, analytics, product analytics, and security.
- Referral, campaign, and marketing sources associated with your visit or communications with us.
Use of Information
We may use your information to:
- Process orders, manage accounts, and provide our services.
- Improve the functionality, content, and performance of our website.
- Communicate with you by phone, text, or email regarding your account, donor search, orders, requested services, customer support, or administrative matters.
- Send newsletters, educational content, and marketing communications where permitted by law, and manage unsubscribe requests, suppression records, and deliverability.
- Maintain customer records and service history, including account setup, favorites, cart, checkout, consent, shipping, and order activity.
- Measure site usage, understand user flows, and evaluate campaign attribution and performance.
- Use consented product analytics to diagnose website issues, improve checkout and donor-discovery usability, and understand where users encounter friction.
- Detect, prevent, and investigate fraud or security events.
- Use sensitive personal information for permitted purposes such as account security, identity verification, legal compliance, and service delivery, and not to infer characteristics about you.
- Fulfill legal or regulatory obligations.
Disclosure of Information
We may share personal information under the following circumstances:
- With Service Providers: To assist in website operations, authentication, data storage, payments, shipping, customer service, customer relationship management, telephone and text messaging, email delivery, analytics, and security.
- With Product Analytics Providers: We use PostHog for consented product analytics. It is configured to hide form entries and sensitive details before data leaves your browser.
- With Analytics and Advertising Measurement Providers: To support consented analytics, attribution, performance, and advertising measurement. We do not use these providers to sell personal information or share personal information for cross-context behavioral advertising.
- For Legal Reasons: When required by law, legal process, or to protect rights, safety, or property.
- With Your Consent: If you authorize specific disclosures.
If you grant marketing consent, Microsoft Advertising may collect or receive limited browser and advertising-measurement data through Universal Event Tracking (UET) to measure ad performance and attribution. Premier configures UET to use redacted page contexts and generic conversion events. Learn more in the Microsoft Privacy Statement.
We do not sell personal information. We do not share personal information for cross-context behavioral advertising as those terms are used under California privacy law.
For California disclosure transparency, categories we may disclose to service providers include identifiers, commercial information, internet/network activity, approximate geolocation data, communications and marketing data, and sensitive personal information where necessary to provide services or comply with law.
Data Retention
We retain your information for as long as reasonably necessary to fulfill the purposes described in this policy, including legal, compliance, accounting, fraud-prevention, and operational needs.
State Privacy Notice
The table below summarizes categories of personal information collected, sources, purposes, disclosures, sale/share status, and retention during the preceding 12 months. We do not sell personal information or share personal information for cross-context behavioral advertising.
| Category Collected | Sources | Purpose | Disclosed To | Sold or Shared | Retention |
|---|---|---|---|---|---|
| Identifiers | You, account systems, order systems, service providers, and support communications. | Account creation, authentication, service delivery, orders, support, fraud prevention, compliance, and communications. | Hosting, authentication, payment, shipping, CRM, support, communications, security, and professional service providers. | No sale. No sharing for cross-context behavioral advertising. | As needed for account, service, legal, tax, compliance, dispute, and security purposes. |
| Sensitive personal information | You, signed authorizations, checkout forms, support communications, and service records. | Requested fertility services, identity or eligibility verification, compliance, security, consent records, and order fulfillment. | Service providers, clinics or recipients you identify, payment processors, shipping providers, professional advisors, and authorities where required. | No sale. No sharing for cross-context behavioral advertising. | As needed for requested services, legal duties, donor-family-limit records, consent records, disputes, and compliance. |
| Commercial and service information | You, website interactions, cart and checkout systems, order systems, and service providers. | Product selection, cart, checkout, payment, shipping, storage, order records, support, and operational reporting. | Payment, financing, shipping, logistics, fulfillment, database, CRM, accounting, and support service providers. | No sale. No sharing for cross-context behavioral advertising. | As needed for orders, accounting, taxes, fulfillment, service history, disputes, and compliance. |
| Internet or other electronic network activity | Your browser or device, cookies, scripts, logs, consent tools, and analytics systems. | Site operation, security, consented product analytics, performance, and diagnostics. | Hosting, analytics, performance, error-monitoring, security, and infrastructure providers. | No sale. No sharing for cross-context behavioral advertising. | Varies by tool; analytics records and operational logs are retained as reasonably necessary. |
| Approximate geolocation | Network and infrastructure data, such as IP-derived country or state-region. | Security, fraud prevention, legal compliance, localization, analytics, and operational reporting. | Hosting, analytics, security, infrastructure, and compliance service providers. | No sale. No sharing for cross-context behavioral advertising. | As needed for security, analytics, compliance, and operational logs. |
| Communications and marketing data | You, phone and text systems, email systems, support systems, newsletter tools, and communications providers. | Account and customer support by phone, text, or email; service messages; requested newsletters; email marketing preferences; opt-outs; suppression records; and deliverability. | Email, CRM, support, communications, and deliverability service providers. | No sale. No sharing for cross-context behavioral advertising. | As needed to honor preferences, maintain suppression records, provide support, and comply with law. |
Your Rights
Depending on your jurisdiction, you may have rights to access, correct, or delete personal information and to limit or object to certain processing.
California residents may have rights to know/access, delete, correct, opt out of sale/sharing, limit use/disclosure of sensitive personal information where required by law, and to non-discrimination for exercising rights.
To exercise your rights, contact us at care@premierspermbank.com or call Client Care at 866-366-6701. We may verify your identity before processing certain requests. Authorized agents may submit requests where permitted by law.
If we deny your request, residents of states that provide an appeal right (including Virginia, Colorado, Connecticut, and Texas) may appeal by replying to our decision notice or emailing care@premierspermbank.com with the subject line "Privacy Appeal." If an appeal is denied, we will provide any legally required complaint submission method.
We will not discriminate against you for exercising your privacy rights under applicable law.
Cookie Policy
This section summarizes our cookie practices. See our standalone Cookie Policy for the full cookie and vendor inventory.
We use cookies, pixels, scripts, local storage, session storage, and similar technologies to operate the website, remember preferences, understand website usage, improve checkout, and measure advertising performance where permitted by your choices and applicable law. Non-essential analytics and marketing technologies are controlled through our consent-management tools.
Managing Cookies and Privacy Choices
You can manage analytics, marketing, and related cookie choices at any time using our on-site privacy controls:
These controls are the primary way to manage privacy choices on Premier's website. You can also use recognized Global Privacy Control signals and your browser settings as additional tools.
You can also use our Privacy Center to find every privacy policy, cookie control, email preference, and privacy request contact in one place.
You can also manage or disable cookies using your browser settings. Instructions for popular browsers:
Disabling cookies may reduce website functionality.
Account, Support, and Marketing Communications
If you create an account or provide contact information, we may contact you by phone, text message, or email regarding your account, donor search, orders, requested services, or customer support.
If you create an account, sign up for our newsletter, or otherwise request updates from us, we may send you marketing, educational, and product-related emails where permitted by law.
You can opt out of marketing emails at any time by using the unsubscribe link in the message, visiting our email preferences page, or contacting us at care@premierspermbank.com. We also keep records of unsubscribe, suppression, and delivery-issue status so we can honor your choices and manage deliverability.
We do not sell mobile contact information or share it with third parties or affiliates for their marketing or promotional purposes. Text messaging originator opt-in data and consent are not shared with third parties, except with service providers that process this information solely on our behalf to deliver and support our communications.
You may stop informational text messages at any time by replying STOP. For assistance, reply HELP or contact us at care@premierspermbank.com.
Essential service communications, such as account confirmations, order updates, consent-related communications, and other transactional messages, may still be sent.
Global Privacy Control and Do Not Track
Where required by California law, we process recognized Global Privacy Control (GPC) browser signals as an opt-out request for sale/sharing for that browser or device context.
Some browsers offer Do Not Track (DNT) settings. Because there is no uniform DNT standard, we do not rely on legacy DNT as a standalone control. GPC is the mechanism we recognize for browser-level opt-out where required by law.
Subject to your consent choices and applicable law, certain analytics and advertising partners may collect information about your online activities over time and across different websites.
Other U.S. State Privacy Rights
If you are a resident of another U.S. state with applicable privacy rights laws, you may contact us using the methods in this policy to submit a rights request, and we will process requests as required by applicable law.
Security Measures
We use industry-standard administrative, physical, and technical safeguards to protect your personal data. While no method is 100% secure, we take reasonable measures to prevent unauthorized access, disclosure, or misuse.
Children's Privacy
Our services are intended for individuals 18 years of age or older.
We do not knowingly collect personal information from children under 13 without required authorization.
We also do not knowingly sell or share personal information of consumers under 16 without the affirmative authorization required by applicable law.
If we learn personal information from a child under 13 was collected inappropriately, we will take reasonable steps to delete it as required by law.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Changes will be posted to this page with an updated date.
Contact Us
If you have questions about this Privacy Policy or how we handle your data, or if you want to submit a privacy rights request, please contact:
10390 Santa Monica Boulevard, Suite 120
Los Angeles, CA 90025