Cookie Policy
Updated Date: August 20, 2026
Overview
This Cookie Policy explains how Premier Sperm Donors, LLC d/b/a Premier Sperm Bank ("Premier," "we," "us," or "our") uses cookies, pixels, scripts, local storage, session storage, and similar technologies on https://www.premierspermbank.com.
We use these technologies to operate the website, keep accounts secure, remember privacy choices, understand consented website usage, improve checkout, provide support, and measure advertising performance where you permit marketing cookies.
We do not sell personal information. We do not share personal information for cross-context behavioral advertising as those terms are used under California privacy law. Non-essential analytics and marketing technologies are controlled through our consent-management tools.
Manage Choices
You can manage analytics, marketing, and related cookie choices at any time using our on-site controls:
You can also visit our Privacy Center for all policy links, privacy controls, email preferences, and request contacts in one place.
Types of Technologies
- Strictly necessary technologies: Required for account login, checkout, security, consent records, campaign eligibility, and basic site operation.
- Analytics technologies: Used only after analytics consent to understand site usage, diagnose issues, and improve checkout and donor-discovery flows.
- Marketing technologies: Used only after marketing consent to measure ad performance and attribution.
- Support and CRM technologies: Used where permitted to support chat, forms, visitor identification, customer care, and service follow-up.
Cookie and Vendor Inventory
The table below lists the main cookies, pixels, scripts, and browser storage items used or expected on Premier's website. Some providers may update exact cookie names or lifetimes; we review this inventory as our vendor configuration changes.
| Cookie | Provider | Category | Purpose | Duration | First or Third Party | Consent Category |
|---|---|---|---|---|---|---|
| osano_* | Osano | Consent management | Stores and applies your privacy choices. | Provider-controlled consent lifetime | First party | Strictly necessary |
| psb_consent | Premier | Consent management | Records your consent choices so our servers can honor them. | About 6 months | First party | Strictly necessary |
| sb-*-auth-token | Supabase / Premier | Authentication | Supports secure account sessions. | Session lifecycle, based on authentication settings | First party | Strictly necessary |
| psb_campaign_type | Premier | Attribution | Supports first-party campaign attribution. | 30 days | First party | Strictly necessary |
| psb_free_access_claim | Premier | Service eligibility | Supports eligibility for selected Premier offers. | 30 days | First party | Strictly necessary |
| psb_clinic_portal | Premier | Authentication | Supports restricted partner access. | 30 days | First party | Strictly necessary |
| psb_eu_site_choice | Premier | Site preference | Remembers your choice between our US and Danish sites. | Until cleared | First party | Strictly necessary |
| psb_analytics_* | Premier | Product analytics | Supports consented first-party product analytics. | Local or session storage lifecycle | First party | Analytics |
| psb_posthog_identified_user_id | Premier | Product analytics | Supports consented product analytics for signed-in users. | Until sign-out, consent withdrawal, or local storage clearing | First party | Analytics |
| ph_* | PostHog | Product analytics | Supports consented product analytics. | Provider-controlled; session replay retention is 30 days | First party through Premier /ingest route | Analytics |
| _ga, _ga_* | Google Analytics | Website analytics | Supports consented website analytics. | Provider-controlled, commonly up to 2 years | Third party | Analytics |
| _gcl_* | Google Ads | Advertising measurement | Supports consented advertising measurement. | Provider-controlled, commonly up to 90 days | Third party | Marketing |
| _uetmsclkid, _uetsid, _uetvid, MUID, MSPTC, MR | Microsoft Advertising | Advertising measurement | Supports consented Microsoft Ads conversion measurement and attribution. | 90 days for Microsoft Click ID; provider-controlled, commonly up to 13 months for Microsoft browser identifiers | First party and third party | Marketing |
| _fbp, _fbc | Premier | Advertising measurement | Supports consented advertising measurement. | 90 days | First-party cookies shared with a third-party service | Marketing |
| _rdt_uuid, psb_reddit_click_id | Reddit / Premier | Advertising measurement | Supports consented advertising measurement. | Provider-controlled for Reddit cookie; 30 days for psb_reddit_click_id | Third party and first party | Marketing |
| __oppref, __obref, __oaiq_consent, oaiq_consent, psb_openai_click_id | OpenAI (ChatGPT Ads) / Premier | Advertising measurement | Supports consented advertising measurement. | 30 days for __oppref, __oaiq_consent, oaiq_consent, and psb_openai_click_id; up to 1 year for __obref | First-party cookies and local storage shared with a third-party service | Marketing |
| hubspotutk, __hstc, __hssc, __hssrc, __hs_* | HubSpot | Support, CRM, and analytics | Supports consented customer support and CRM tools. | Provider-controlled; cleared when analytics consent is denied | First-party cookies used by third-party service | Analytics |
| No persistent cookie expected | Vercel Web Analytics | Website analytics | Supports consented aggregate website analytics. | Not applicable | Third party | Analytics |
| No persistent cookie expected | PostHog | Error monitoring and security diagnostics | Supports error monitoring, security, and diagnostics. | Not applicable | Third party | Strictly necessary / security |
Microsoft Advertising Measurement
If you grant marketing consent, Microsoft Advertising may receive limited browser and advertising-measurement data through Universal Event Tracking (UET). Premier configures UET to use redacted page contexts and generic conversion events, and does not send form entries, donor identifiers, treatment details, or account-profile information through those events. Purchase events may include revenue, currency, and a transaction identifier for measurement and deduplication. For information about Microsoft's data practices, see the Microsoft Privacy Statement.
Product Analytics
With analytics consent, PostHog helps us understand site usability and fix confusing or broken flows. Session replay records activity across the site, including donor profiles, cart, and checkout. Form input values are masked, while other cart and checkout text remains visible except for targeted personal-identifier redaction. Replay excludes account, administrative, order-confirmation, assisted-checkout, clinic, consultation-booking, and email-preference pages. Donor photographs and videos are excluded from recording. Replay data is kept for 30 days.
Browser Controls
You can manage or disable cookies using your browser settings. Instructions for popular browsers:
Disabling cookies may reduce website functionality, especially account login, checkout, privacy-choice storage, and support tools.
Contact Us
If you have questions about this Cookie Policy or want to submit a privacy rights request, please contact:
10390 Santa Monica Boulevard, Suite 120
Los Angeles, CA 90025